Can Two Words Really Make A Difference? In Doubt Ask NBC
Do you remember the first time you recited the Pledge of Allegiance? Kindergarten, 1st grade? At camp some where with cub scouts? Do you remember how proud you were to place your hand over your heart and recited those 31 words?
Well this past weekend during the U.S. Open Golf Championship in Maryland, the final round was beginning on NBC network. The network began with a fitting tribute to our Nations Capitol which included a montage of school age children reciting the Pledge of Allegiance. It was very interesting up to a certain point.
When it got to he part of the pledge that says “Under God,” it shifted scenes to a group of Military members saluting the flag silently. It then returned to the children while they were finishing up the last 6 words of the pledge.
With in minutes (thanks to digital age) NBC had been flooded with tweets, FB posts, emails and so on asking, no demanding to know why those words were omitted. It took three hours for the network to figure out their damage control plan and to give a half hearted apology.
The announcer Dan Hicks said “Regrettably a portion of the Pledge of Allegiance that was in the feature was edited out.” He went on to say, “It was not done to upset anyone, and we would like to apologize to those of you who were offended by it.”
Wow. An apology of the magnitude? Really? What they should do is have that aired in its entirety before any event. You know while I am on my soap box, why do they “conveniently ” go to a commercial break when it is time for the National Anthem to be played.
They are after all the NATIONAL Broadcasting Company. So do you think the high brass this day is rethinking that two words are not important?