IHOP NATIONAL PANCAKE DAY

Additional Information

FREE BUTTERMILK PANCAKES ON MARCH 1 AT IHOP

National Pancake Day Celebration To Benefit Local Shriners Hospitals

WHAT:              In celebration of National Pancake Day, IHOP restaurants nationwide will offer each guest a free short stack of buttermilk pancakes in an effort to raise awareness and funds for Shriners Hospitals and other local charities. 

This year, IHOP is hoping to stack up more donations than ever before, with a goal to raise $2.3 million, for a total of more than $7.65 million six years with its National Pancake Day fundraising effort. To find a local IHOP or to donate online, visit www.ihoppancakeday.com.         

WHY:                For every delicious short stack of buttermilk pancakes served on National Pancake Day, IHOP guests are invited to make a donation to Shriners Hospitals. Donations made at IHOPs in the Wichita Falls area will benefit local Shriners Hospitals.

WHEN:             TUESDAY, March 1, 2011, 7 a.m. – 10 p.m. 

WHERE:           Participating IHOP restaurants nationwide.

National Pancake Day Fun Facts:

• IHOP served four million free pancakes on National Pancake Day 2010 and pancake lovers donated more than $2.1 million to children’s charities, far exceeding the fundraising goal.
• All of the free pancakes served on National Pancake Day 2010 would have created a stack more than 31.5 miles high.  
• Since the inception of National Pancake Day in 2006, IHOP has raised more than $5.35 million and given away more than 10.1 million pancakes to support charities in the communities in which it operates. 
• National Pancake Day 2010 was IHOP’s largest one-day event in the company’s 52-year history.

ABOUT IHOP

For 52 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The first IHOP opened in Toluca Lake, Calif. in 1958, and as of June 30, 2010, there were 1,476 IHOPs in 50 states and the District of Columbia, Canada, Mexico, Puerto Rico and the U.S. Virgin Islands. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).

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Editors Note: Pancake Day is a tradition that dates back several centuries to when the English prepped for fasting during Lent.  Strict rules prohibited the eating of all dairy products during Lent, so pancakes were made to use up the supply of eggs, milk, butter and other dairy products…hence the name Pancake Tuesday, or Shrove Tuesday. In 2011, IHOP’s National Pancake Day will come one week early, as the popular annual campaign has evolved into a month-long celebration that takes place during the month of February. It will culminate with the free flapjack giveaway on March 1.

450 N. Brand Boulevard • 7th Floor • Glendale, CA 91203-4415 • Phone: (818) 240-6055