Is it about price, or does quality count? I have to admit that there have been times when it's close to the end of the month that I have gone strictly by price, and of course I hated the results! (This is where you imagine the TV commercial with the bear with bits left on his behind) Many consumers are absolutely loyal to their brand. When discussing toilet paper with Nancy Mace, she staunchly defended her brand, saying that it was the best. (Quilted Northern). I, however, prefer the 'ribbed for my pleasure' comfort of my favorite, Cottonelle.

According to  Consumer Reports, the testing for toilet paper goes through many phases before they name their big winner. They even have a machine to test toilet paper strength called the Instron!

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