John Rich has launched his own lifestyle brand called Redneck Riviera. It's mostly men's and women's t-shirts, caps, and accessories like beer koozies and license plate frames. If you're interested, you can part with your money at RedneckRiviera.com

You can see John Rich and Big Kenny in concert for FREE at Western Heritage Day's "Tour for the Troops" on April 25th at Fort Sill. Get more details HERE!