Contact Us

mad-men

AMC

mad-men
AMC

For time eternal, musicians, writers and artists have had a special relationship with booze. Alcoholism does have a genetic component, but new research indicates something else may be responsible for the drunken antics of your favorite rock stars: knocking back a few makes people more creative.

Psychologists at the University of Illinois say that while tipsy people may have a bit more trouble focusing on a task at hand, it also makes them more likely to come up with innovative ideas — which could explain why so many Silicon Valley start-ups keep beer and wine alongside the snacks in employee break rooms.

The three-martini lunches glorified on ‘Mad Men’ might have gone the way of the dinosaur for a different reason, though: experiments conducted by researchers at the Wharton Business School found that many Americans think people who drink — even moderately — are more stupid when doing so, something the professors rather hilariously call the “imbibing idiot bias.” (Research aside, we think that would make an awesome garage band name.)

Obviously, some jobs aren’t suited for alcohol consumption, but if you’re ever caught with booze on your breath at work, now you can just tell the boss you were trying out a new path to creativity. Science — keeping people drunk for decades.

NEXT: Number of US Breweries Reaches All-Time High

More From KLAW 101

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://klaw.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on KLAW 101 - Oklahoma's Best Country quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on KLAW 101 - Oklahoma's Best Country quickly by logging in with your Facebook account. It's just as secure, and no password to remember!