Have we become so lazy as a society that we can't even pop our own popcorn (new study says microwave popcorn sales have grown just 0.84% versus popcorn that has already been popped at 11.9%), now we can't even hold our own burgers?
The competition in the french fry market has gotten fierce between Burger King, McDonalds and the other fry-serving fast food joints. Mickey Ds’ traditionally grabs the top spot when it comes to favorite fries, but Wendy’s took a run at it with new “natural cut” fries seasoned with sea salt.
Now, Burger King is taking it up a notch by making its fries bigger.
Burger democratists, rejoice: As of this weekend, the creepy Burger King mascot, “the King,” is officially dead.
Concurrent with the release of the guacamole topped California Whopper, Burger King’s new advertising agency of record McGarryBowen has dethroned the edgy monarch in favor of an approach based on health and freshness.
