When you work in radio you don't 'listen' to the radio like most people. We hear things you don't hear and you hear things we don't hear.
Trust me, just ask my friends. We will be sitting in a fast food restaurant that has KLAW on the overhead and I'll stop mid sentence because I either heard or didn't hear something that should or should not have played on the air.
It's the same thing with the songs. We don't sit and listen to the songs all the time, we don't have time! We are doing lots of other things while the music is playing. Some songs catch my attention and then I really sit and listen to them over and over again. The new song 'I Hold On' from Dierks Bentley was one of those songs.