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jeremy lin

jeremy lin

Chris Chambers, Getty Images
Chris Chambers, Getty Images
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Who’s Cashing In on Jeremy Lin’s Success? — Dollars and Sense

Unless you’ve been involved in a total media blackout, you’ve likely heard about Jeremy Lin — aka “Linsation” — the New York Knicks guard who’s such an on-court phenomenon that TV ratings of Knicks games have jumped 70 percent, causing the publicly traded stock of Madison Square Garden, where the team plays, to hit a 52-week high.

But Wall Street isn’t the only one profiting from all the hype.

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