KLAW 101 - Oklahoma's Best Country » Qwikster

Netflix Scraps Idea for Qwikster DVD-by-Mail Service

Shauna Wright — Mon, 10 Oct 2011 16:31:21 +0000

Netflix has been doing so much backpedaling lately, it’s surprising the company hasn’t adopted a bicycle for its logo.

In the most recent reversal, Netflix announced Monday that it’s scrapping a plan to split its streaming and DVD-by-mail services into two different companies and would instead keep both under the Netflix name. The abandoned idea would’ve seen the mailed DVD service take on the name Qwikster, with a separate website and separate billing.

Netflix May Have to Pay $100,000 for Qwikster Twitter Account

Shauna Wright — Tue, 20 Sep 2011 18:34:55 +0000

Chances are good at least one “d’oh!” was uttered in at least one Netflix conference room Tuesday morning.

It seems the company, which on Monday announced it would split up its service and rebrand the DVD-delivery side Qwikster, neglected to lock up the name on Twitter. Now Jason Castillo, who’s owned the @Qwikster name on the microblogging service since April, wants money — big money — to hand it over.