Taylor Swift Drops New Line of Mother’s Day Cards
Taylor Swift is known for her confessional songs regarding her romantic relationships, but she is also able to celebrate other interpersonal connections through a different artform. The singer has released a new line of Mother’s Day cards via American Greetings, which feature her imagery of her tunes, like ‘Stay Beautiful’ and ‘The Best Day,’ the latter of which she penned for her own mom, Andrea.
With such descriptive lyrics, Swift’s catalog of songs certainly allows itself to be transposed to greeting cards. The 22-year-old superstar released Valentine’s Day cards last year, and that was a perfect match, given the romantic nature of so many of her songs.
But Swift’s lyrics lend themselves to greeting card sentiments no matter what the holiday.
According to Country Music Is Love, Lindsay Kalback, who works on the Swift brand team at the card maker, said, “We’ve worked very hard to ensure that this year’s Mother’s Day collection from Taylor had the right variety to help consumers celebrate all of the moms in their life.”
She continued, “The cards really do a great job of reflecting the details that make every relationship unique while still offering the casual tone, bold designs, and fun enhancements that have made the collection so popular. We can’t wait for shoppers to check out the collection and we are even more excited for moms to receive the cards.”
The new-for-2012 Mother’s Day cards definitely portray Swift’s cute country charm with their pastel color, girlish details and feminine imagery. Nab a sweet, heartfelt greeting for your mom. We bet she’ll love it.
Go here to browse the selection of cards and to locate a retailer.