Nickelodeon

I was at the game yesterday so I didn't get to tune into this. Did anybody honestly watch the whole thing?

Whether or not Don Draper’s peace proved everlasting, Mad Men star Jon Hamm is getting another shot at the role … sort of. The first clips of a new SpongeBob Squarepants special go full Sterling-Cooper with Hamm voicing “Don Grouper,” an underwater ad man.

Damn near everything popular between 1985 and 1999 has been rebooted, reimagined, reworked, or remade in the studios’ relentless efforts to wring every last drop of earning potential from existing creative properties. Some efforts have been more successful than others, but either way, Nickelodeon has moved to throw their own hat into the ring.

The first 'SpongeBob Movie' trailer has risen from the depths of Bikini Bottom, following an initial release at Comic-Con 2014, and our Squarepants-wearing hero and his buddies have taken a note from the 'Avengers' movies and have become full live-action superheroes. Is this the "gritty" and "dark" version of 'SpongeBob Squarepants'? No, not really.

The cable TV network Nickelodeon has plans for new, late night programming targeted at moms. After months of research, the network has concluded that an untapped audience of busy moms are watching television between the hours of 9 p.m. and 1 a.m.