The Harvey Can’t Mess With Texas: A Benefit Concert for Hurricane Harvey Relief took place Friday, September 23, 2017 at the Frank Erwin Center in Austin.
In case you forgot that The Dark Tower is actually opening this summer, Sony finally decided to participate in the movie marketing machine. After seeing close to nothing promoting the film, first trailer finally dropped last month, a mere three months out from its release in August. And over the weekend, some more new footage debuted in three TV spots.
By this point in a big film’s marketing cycle, we typically would have seen a couple trailers, a ton of posters, lengthy magazine pieces, the works. In contrast, there has been so little concrete info out there on The Dark Tower, which opens in theaters in almost exactly three months, that some people (like, y’know, me) began to doubt whether the movie would open on time, or even if it existed at all.
If you read our summer movie preview yesterday you might have seen The Dark Tower on our list and thought, ‘Wait, what?! That’s coming out in August?’ Yes, your eyeballs will finally see the long awaited Stephen King adaptation in just three months, but the average moviegoer wouldn’t know it from the complete lack of marketing. We haven’t even seen a trailer yet, and last month the release was pushed back a week. But now, finally, we have officially confirmation of the trailer’s arrival.
While decades of film journalism has taught us to treat Hollywood insiders as the sole source of movie rumors, there are plenty of places to go for production updates if you know where to look. Movie studios are businesses, after all, and business have to do things like file for copyrights, pull permits, and, sometimes, submit films and trailers to government agencies for review. That’s how we are able to bring you today’s update on the long-anticipated trailer for Columbia Pictures’ The Dark Tower adaptation. It didn’t come from some studio executive sending text messages on the sly; it came from the Consumer Protection agency of British Columbia.
The McConnaissance is still upon us, with Matthew McConaughey having lent his vocal talents to both Sing and Kubo and the Two Strings this year, as well as starring in Free State of Jones and just completing production as the Man in Black in next year’s The Dark Tower adaptation. Today, it was announced that the star is in negotiations to play the father of a police informant and a drug dealer in Yann Demange’s White Boy Rick.
It’s still uncertain how high the long-awaited adaptation of Stephen King’s The Dark Tower will climb, establishing a multi-movie franchise with a TV arm fleshing out the world’s expansive backstory. That isn’t stopping MRC and writer Akiva Goldsman from rolling full-steam ahead, eying a 2017 production date with Idris Elba to briefly reprise his role in adapting King’s novel Wizard and Glass. Get the latest details!
The Dark Tower won’t hit theaters until next February, but the viral marketing campaign for the long-awaited adaptation has officially kicked off ahead of Comic-Con 2016 (which starts this week; yes, really). Following this week’s huge batch of sneak peeks, Sony has released a downloadable app for The Sombra Group, which book readers will instantly recognize as the nefarious corporation used by sinister forces to keep a foothold in our world and aid them in their quest to destroy the titular tower.