If an ad campaign from Domino’s Japan is to be believed, the pizza giant is making plans to take their brand to the final frontier: the moon.

In an English-language video posted below, the president of Domino’s Japan lays out the company’s aspirations for opening up a branch on lunar ground. Just a stunt? Maybe not: On the Japanese-language Domino’s website, there’s a fairly detailed discussion of what it would take to to make the move. Hurdles mentioned include getting their newly improved ingredients into outer space and the fact that there are no customers to buy pizza in the moon market — not yet anyway.

Watch the ad below:

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