I suppose the best way to get behind your own product is to actually get behind your own product. These guys make armored vehicles in Texas. Well, technically, they armor regular vehicles in Texas. The way it works is, you take them your vehicle and a pile of cash, and they make that vehicle nearly impervious to small arms fire. Sounds like overkill, but if you lived in Houston or Laredo, you'd dump a bag of cash on this guys desk for that exact reason.

It's not the first time we've something like this. A few years ago, another armoring company put out a video where the CEO hopped behind the wheel of a German SUV while another employee fired an AK-47 at him too. The only different being that particular CEO didn't flinch. It was amazing, because any normal human would flinch at this.