Today we feature an artist who has recently, like many artist, released a line of merchandise which carries his name. He is an artist who does things his own way, to a point where he was actually kicked off of his first major tour, for playing too long.

The Outsiders World Tour - New York, New York
Photo by Mike Coppola/Getty Images for EB Media PR
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Not that he really needs one, but Eric Church has a career to fall back on, just in case this music thing doesn't work out for him. He has recently entered into an agreement with Pulaski Furniture, to market four furniture lines called Highway to Home, a line that Church designed himself. According to Church, the furniture reflects the adventures he has encountered and roads that he has traveled. Church is no stranger to the furniture industry, as he grew up with the furniture business, his father Ken an executive for LADD Upholstery Group and Southern Furniture. Young Eric often worked in his father's upholstery plants during in his formative years, and as his father says, "he has sawdust in his blood".

Keith Urban's Fourth Annual We're All For The Hall Benefit Concert
Photo by Frederick Breedon IV/Getty Images for the Country Music Hall of Fame and Museum
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But not that Church is giving up his day job anytime soon. Starting with 2006's Sinners Like Me, has released five albums with Capitol Records Nashville, the first four have all been certified gold, with 2011's Chief and 2014's The Outsiders have both received platinum certification. Church's most recent album, 2015's Mr. Misunderstood is poised to join his other albums with gold certification. His albums have produced 18 top-10 hits, including 10 top-10's and 5 #1 singles.

Church has often swam upstream against the current, releasing singles against the advice of his record company, speaking out politically in behalf of unpopular topics, and even being kicked off of his first major tour, Rascal Flatts 2006 Me and My Gang tour for playing too long. But making "unpopular" choices or having "differing" opinions has never stopped Church from doing things the only way he knows how...his own way.

2016 Freedom For All Gala
Photo by Nicholas Hunt/Getty Images
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For his latest single, Church has brought along another North Carolina native, Greensboro's Rhiannon Giddens. Giddens is the lead singer, violinist and banjo player for the Grammy winning country/bluegrass group Carolina Chocolate Drops. The group won a Grammy Award in 2010 for Best Traditional Folk Album. Their music has been featured in the movie Hunger Games as well as the off-Broadway play Keep A Song In Your Soul: The Roots of Black Vaudeville. The group has released three albums on the Nonesuch Records label, two of which have topped the Bluegrass Albums chart.

Church and Giddens have come together for the third single from Church's Mr. Misunderstood album, which is also in our spotlight today. Eric Church, featuring Rhiannon Giddens (and also featuring singer/guitarist Andrea Davidson) and "Kill A Word" is today's Catch of the Day, new music you haven't heard, but you'll want to hear it again.

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