When it comes to advertising, there are many methods to obtain a common goal. Even though ad-science has been around for almost 100 years, Japan hits us with something completely new! The rock-opera commercial announcement.

Some like it, others love it, and even more seem to have nothing but disgust and confusion for it. Regardless, I have to admit, it's something catchy and different... Like the first time you saw the mattress dude swing his arms with locked elbows.

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