There's many ways us Oklahomans support our favorite state team. We have t-shirts, hats, hoodies, socks and even special cups that show our love of Oklahoma University or Oklahoma State University. Often these items represent our favorite player or coach. But this year, Sooner fans can back the team's new quarterback just by wearing a pair of underwear.

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How was this perfect underwear marketing possible?

Over the last few years, we've seen a few college athletes with endorsement deals, but none this clever. In 2021, the NCAA approved a policy that "allows all NCAA D1, D2 and D3 student-athletes to be compensated for their NIL" (name, image and likeness). So, naturally, with a name like General Booty, you have to get a underwear line.

Rep OU's newest quarterback with just your underwear.

Looks like General Booty's underwear are still available on the Rock 'Em Socks website. You can get the ones General Booty is showing off in the promo, or you can get some with peaches all over them. Nothing subtle here. But if you don't feel comfortable sporting your crimson and cream in your pants, then you can always get socks with miniature's of General Booty's face on them.

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